This article, inflammatory headline aside, is spot on.
In what other industry are consumers provided less information about the cost of a product or service until after purchase?
Price transparency is the first step in allowing consumers to choose. And choice means market forces drive down costs and force providers to focus on efficiency (or go broke trying).
For more reading on healthcare financials, including Radiology reimbursement, read my past blog posts here, here, here, and here.